Nike Terminator + HBX New York Campaign
Nike teamed up with HBX New York to introduce their retro silhouette, The Terminator. This partnership aimed to provide an authentic New York experience while showcasing the stories of two individuals who exemplify the Nike Terminator persona of persistence and dedication.
Through short vignettes, the audience is immersed in the subjects' everyday lives in New York City. The Terminator silhouette represents the enduring, relentless pursuit of success, embodying a style that is uniquely self-defined.
Production Credits
Creative Direction: Addam Rodriguez
Director of Photography: Don Barro
Styling: Lucy Hislop
Photographer: Paul C. Rivera
Hair & Makeup: Wakana Ichikawa
Assistant Camera: Alan Dang
Gaffer: Manny Tover
Production Assistant 01: Ace Barro
Production Assistant 02: Marc Merchant
Production by Creative Seven
Shot in New York, NY
HBX SS23 Global Brand Awareness Campaign
For the HBX SS23 collection, our aim was to delve deeper into the concept of how individuals express different personas, which may vary depending on their mood, the day, or certain feelings. We explored how one's internal essence inevitably shines through the clothing and accessories they choose to wear.
In this season's collection, we carefully curated a range of menswear and womenswear pieces from renowned brands such as Mugler, Miaou, Ottolinger, Jacquemus, Loewe, Maison Margiela, Acne Studios, Martine Rose, Needles, JW Anderson, Rick Owens Drkshdw, Andersson Bell, Maison Mihara Yasuhiro, Lanvin, Sacai, and more. Each piece was selected to reflect the diversity of individual expression and to empower wearers to embody their unique identities with confidence and style.
Production Credits
Creative Direction: Addam Rodriguez
Directory of Photographer: Don Barro
Photographer: Paul C Rivera
Stylist: Abby Bencie
Assistant Stylist: Kelsey Logan
Set Design / Associate Producer: Lucy Hislop
Hair & Makeup Artist: Wakana Ichikawa
Assistant Hair & Makeup Artist: Chika Goto
Digital Technician: Ace Barro
Camera: Christopher Rodriguez
Gaffer: Manuel Tovar
BTS Photographer: Marc Merchant
Production by Creative Seven
Shot in New York, NY
The Arrivals + MAAP Alt_Road Campaign
Throughout a 36-hour cycling journey, The Arrivals, MAAP, and STADIUM teams followed three cyclists as they traversed the lowest landscapes in the continental United States to test the limits of themselves, their sanity, and The Arrivals + MAAP Alt_ROAD collection. After three days of life in the desert, legs were tired, tongues were parched, and phones were abandoned, yielding a spirit of exploration and discovery within the natural surroundings.
Inspired by the alien-like landscape of the American Southwest, the Alt_Road project was designed to blur boundaries between the individual and the elements. Blending into the austere environment and embracing the patinas of dirt, gravel, and dust is proof of the experiences shared OutThere.
Production Credits
Creative Direction: Jeff Johnson, Misha Glisovic
Art Direction + Photography: Addam Rodriguez
Styling: The Arrivals In-house Creative Team
Production: Stvdium
Shot in Death Valley, CA
Recognized by: Hypebeast, Highsnobiety, Field Mag, Eye_C Mag, FutureVVorld
The Arrivals + MAAP | Studio Editorial
Creative Direction: Jeff Johnson
Art Direction + Photography: Addam Rodriguez
Production: The Arrivals In-house Creative Team
